International Market Entry Services


Did you know?
  • In 2010 the UK exported more goods to Africa than to China and India combined.
  • 6 of the fastest growing economy in the last decade were African countries.
  • Further prediction by IMF states that between 2010 and 2015 seven of the world’s ten fastest growing economies are predicted to be in Africa.
  • Many African governments are looking to diversify their economies away from commodity reliance
  • A rapidly growing African middle class with disposable income has created huge demand for consumer goods.
With growth averaging 6% or more in many African countries, woeful economic outlook in developed economies and globalisation and interconnectedness of the globe; Africa is slowly but steadily becoming an attractive growth window for successful international companies. Increasingly, companies are keen on mirroring their successful business models in various African countries. We all know that success can become easily elusive when entering a new market even after investing millions of dollars. Despite vast opportunities unravelling in the continent, some opportunities or specific geographical focus are not for the faint hearted! Africa has its own unique business culture as a continent and specific business cultures exist along country axis. Articulated local knowledge not written in business text books or market reports is vital to unlocking, de-risking and maximising market entry opportunities in Africa. If you are planning international expansion strategy into any or multiple sub-Saharan African countries making LASSOD a key part of your strategy will prove to be one of your wisest decisions! We have extensive network of contacts across Africa, proven methodology, credibility and expertise to translate your African expansion plans into profitability and viable growth pathway.
LASSOD International Market Testing and Trade Show Representation Service
Perhaps you are unsure about committing resources from the onset and wish to test the market to know exactly how to calibrate your market entry strategy for a new sub-Saharan African market. We can help. Using our flexible trade exhibition services, we can help your firm promote and show case your products and services in selected strategic regional international trade shows and events.
Value Proposition
  • Premium stand and constructed/branded display manned by a fully trained dedicated staff
  • Cost effective trade fair representation and service/product promotion: maximised exposure to new market via selected strategic African international trade exhibitions at minimal cost
  • Professional and high standard customer service
  • Highly de-risked opportunity to test market potential without astronomical capital outlay
  • Documented market intelligence report developed from survey, questionnaires and feedbacks clients visiting the stand.
  • All samples returned back to the UK unless otherwise instructed.
  • Practical and soft-landed market entry enablement

We also offer bespoke market entry services to meet client’s specific needs. For more information please call us for a chat or simply drop us a line on

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